Test the market before you commit to it.
Is The Opportunity Real
What 0.001% market share does to your brand
China's online skincare market is worth RMB 232–313 billion a year. That number is so large it becomes meaningless — nobody can picture it, and no small brand should try to capture it.
So here's a smaller one: 0.001%.
That's RMB 2.3–3.1 million in annual revenue for a small Western brand entering China through cross-border e-commerce. Not a fantasy. Not a ceiling. A measurable, achievable milestone — with a clear path, a defined cost, and four gates that each have to be earned. Let's start!
Step 01
THE ENTRY POINT · 引子方案
RMB65,000
Prove the ground is real before you build on it.
What The Evidence Proves
Two things. Both verifiable. Neither based on our word.
1. We cleared customs correctly and on time
2.The stock arrived intact and was stored properly
3.The accounts were set up properly in your name
4.The stores are live and ready to transact
5.The documentation tells you what actually happened
1. Customs clearance records
2.Photographs of stock in our warehouse
3. Account verification confirmations
4.A readiness report
Documentation
1. Xiaohongshu account created and verified in your brand's name
2. Douyin account created and verified in your brand's name
3. Warm-up content
4.Content calendar built
5.Account profile and visual identity established
6.Platform-native formatting set up
Social Media Accounts
What's Included
1. Import under our domestic company — no Chinese entity needed on your side
2. Customs clearance and handling
3. Bonded warehousing where applicable
4. Cross-border e-commerce route
5. Stock receipt, inspection, and 90-day storage
Import Small Batch of Samples
Your product in China in one month. Social Media Accounts live. Warehouse stocked. You're not just testing the market. You're testing us.
Step 02
MANAGEMENT ON BEHALF · 托管方案
RMB85,000 +/or Retainer RMB 35,000 for 6 months
What's Included
1. Content published weekly
2. KOC seeding
3. KOL campaigns scaling
4. Community management daily
5. Orders ship daily (if front store is open)
6. Returns processed daily (if front store is open)
7. Growth report monthly
8. Sales and settlement report monthly
9. Strategy review quarterly
10. Xiaohongshu store managed and optimised (if front store is open)
11. Douyin Shop managed and optimised (if front store is open)
Infrastructure
bonded warehousing is cheaper per unit but requires you to commit to inventory.
If the market signals you to open the front store, desposit is required by (RMB25,000, refundable) the platform. The adminstraion of the application of it is included.
1. Import under our domestic company, seeding samples and stocks (if front store is open)
2. Bonded warehousing for proven hero products — fast domestic delivery, low cost per unit (if front store is open)
3. Direct shipping for long-tail SKUs and new launches — no inventory risk, you only pay when someone buys (if front store is open)
4. Hybrid logistics as your SKU list grows — the right model for each product, not one model for all (if front store is open)
5. Inventory management and stock forecasting (if front store is open)
6. Order fulfilment and shipping — (if front store is open)
7. Returns handling and quality control
8. 180-day rolling storage (quantity ceiling applies)
What We Measure
Growth without measurement is just posting.
1. Follower count and growth % — by platform
2. Engagement rate and trend
3. Top-performing content — and why it worked
4. Creator performance — ranked by result, not by fee
5. Organic traffic and conversion
6.Revenue, units, returns
7. Consumer feedback themes
What we're changing next month, and why. Plus a quarterly strategy review — a call where we go through the trend line, not just the month.
Audience Growth
The Content & Growth Strategy
Positioning — how the brand enters Chinese culture. Not a translation of your home-market voice. A local strategy.
1. Content pillars — three to five recurring themes, chosen for search demand, not guesswork.
3. Format mix — carousel, video, long-form, product-in-hand, AI-interactive. What each platform rewards.
4. Search strategy — the specific queries Chinese consumers type on Xiaohongshu before they buy. Every post is designed to be found, not just seen.
5. Creator tiering — which KOC tier, which KOL tier, in what sequence, at what spend.
Comment response on every post within 48 hours (working)
1. DM management and customer enquiries
2.Proactive engagement with relevant creators and communities
3. Review collection posts and management
4. Negative comment handling
Community Management
Growth isn't just posting. It's responding
Build content creator engine
Followers, engagement, organic traffic, and creator volume — compounding month over month on Xiaohongshu and Douyin, with a defined growth target and a monthly report that shows whether we're hitting it.
Six months. Measurable growth, reported monthly.
Plan 01 proved we can get your product into China.
Plan 02 grows your brand until China wants it
Plan 01 proves we can get you in. Plan 02 proves China wants you.
Step 03
SETUP & HANDOVER · 落地方案
RMB250,000 +/or Retainer RMB 35,000
Government & Legal & Assets Transferred
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Government correspondence and filing
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Legal and notarisation coordination
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Registered address setup
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Accounting setup and initial bookkeeping handover
Assets transferred
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Platform storefronts transferred to your entity
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Social accounts transferred to your entity
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Customer data and order history transferred
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Supplier relationships documented and introduced
SKU Lab Test
Product Testing Application and processing management — per SKU
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SKU-level registration planning — which SKUs need what
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Dossier preparation for each SKU you intend to import
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Coordination with the designated testing lab
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Sample submission and tracking through the testing process
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Functional ingredient assessment, advices and claims review
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Animal testing exemption applications where applicable
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Ingredient declaration and Chinese labelling review
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Submission to NMPA and follow-up through approval
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Documentation, translation, and certification management
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Post-approval compliance record-keeping
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Customs registration
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Import/export rights obtained
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Commodity inspection registration
Import and customs
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Corporate bank account opened — the hardest step, and the one most agencies can't deliver
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Cross-border payment structure set up
Banking
What is included
A complete exit pathway — marketplace launch, company formation, and product registration.
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Company registration in China — WFOE or the appropriate structure for your needs
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Business licence
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Tax registration
Company Formation
Once China is working, we build you your own operation. Our goal is to make you independent.
A complete exit pathway — marketplace launch, company formation, and product registration.
Who is this for
Brands that have proven demand through the Entry Point and passed the Month 6 verdict in Full Management, and are ready to operate independently in China — including the SKUs they now want to register for general trade.
What you need to do
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A decision-maker available for the setup process
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Documentation from your home company — certificates of incorporation, director identification, notarised documents
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A complete SKU list — which products you want to register, and which categories they fall into
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A budget for lab testing per SKU — approximately RMB 10,000+ per product (not included)
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A budget for ongoing operations after handover
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3–6 months of patience during the parallel transition
WAIT A SECONDS.....
Every engagement begins with an ingredient screening before Step 01 — a full review of your formula against China's CBEC Positive List, the IECIC inventory, and the prohibited and restricted substances lists. Nothing ships and no step begins until the formula is cleared, because finding out at customs costs far more than finding out now.
Disclaim:
Market figures based on 2025 online skincare market size estimates (RMB 232–313 billion). Conversion and repeat purchase rates based on Xiaohongshu beauty benchmarks. Targets are indicative, not guaranteed. Actual results depend on product-market fit, content execution, creator performance, and market conditions.