Our Cases
Xiaohongshu has become the default research platform for beauty in China. Small and indie brands are rushing to it — not because it's affordable, but because it's where trust is built.
The brands that win are the ones that start early, build an audience, and prove demand before they commit to a storefront. That's exactly what our Pre-Step and Step 01 are for.
Step 01
Step 02
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OUR TEAM

Founder's Message
What we do differently
I founded Kate Benji Paris and took it into Chinese retail myself. Physical counters at Facesss in Lane Crawford. Regulatory approval across France, Hong Kong, and Mainland China — three jurisdictions, one at a time, each with its own paperwork and its own timeline. Tax-bonded distribution. It worked. Nothing could happen if i never met my team in the work in progress. However, i met them not on the first try but third.
Kelvin didn't just clear the path. He explained it. That's rarer than it should be.
In the Kate Benji Paris launch, Kain was the one who understood that a French brand entering China isn't a translation exercise. It's a cultural one. She knew how to earn a place in Chinese culture without the brand looking like it was trying to. That's not a skill you learn. It's a skill you either have or you don't.
I built Knock China because most brands spend a million dollars before they find out whether China wants their product. That's not ambition. That's a guess made expensive. It is what most small brands got it fatally wrong.
We change the order and the structure. Screen the formula first. Import under our company. Prove the audience before the storefront. Build in your name. Hand you the keys.
Only then — only when the data justifies it — do we build the company, the storefront, and the registrations. And we build them in your name.
Cristo.L
Founder
Cristo Lo
Founder
Bases in Hong Kong
Kain
Social Media Engagement Director
Bases in Shanghai

Kelvin
Product & Compliance Lead. Bases in Shanghai
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She founded Kate Benji Paris and brought it into Hong Kong retail myself. Physical counters at Facesss in Lane Crawford. Full regulatory approval across France, Hong Kong, and Mainland China. The brand still runs today.
Twelve years in luxury brand management before that — Dior, Swarovski, Lane Crawford.
What this means for you: Step 01 and Step 03 are run by someone who has personally imported a brand into China, cleared it through three regulatory jurisdictions, and opened retail counters. Not a consultant who has read the regulations. An operator who has worked them.
Kain — Social Media Engagement Director. Based in Shanghai.
Seven years inside the China market. Entertainment, culture, streetwear, fashion, and international IP.
Her work: 0-to-1 brand incubation, artist IP commercialisation, and end-to-end market entry and operations for international brands in China.
Campaigns she has led have generated over 10 billion total impressions — for international brands including drew house, CACTUS JACK, and PLEASURES, and featuring talent including Justin Bieber, Travis Scott, Ouyang Nana, and Alice Ho.
Core expertise:
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Brand strategy and localisation
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PR and campaign
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IP and integrated marketing
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Content-to-commerce
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KOL and KOC engagement — direct creator relationships across Xiaohongshu, Douyin, Weibo, and WeChat
Twenty years in beauty and consumer goods in China. Product development and full lifecycle management — market research, positioning, R&D, launch — from concept through to post-launch performance.
At L'Oréal, Kelvin led product development and project management, and coordinated import, export, and domestic customs clearance — working across suppliers, R&D, procurement, logistics, and government departments to bring products into the China market.
Core responsibilities:
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Ingredient screening and regulatory assessment
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Market research, product positioning, and development planning
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Full product lifecycle — concept, R&D, sampling, testing, launch
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Import, export, customs declaration, and clearance
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Supplier, R&D, procurement, and logistics coordination
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Compliance documentation and certification materials
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Cost, supply chain, and project timeline management
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Post-launch performance tracking and product optimisation
· [ OPEN]
Location
Knock On Us
Kate Benji Paris Shanghai co. Ltd
上海姬蒂雅曼生物科技有限公司
91310000MADJL9N030
上海市嘉定区南翔镇静塘路988号2幢JT9884室
Tel: +86 184 2067 2896
whatsapp: +852 (94671838) worldwide contact
cristo.lo.hongkong@gmail.com/ c.lo@katebenji.fr
Kate Benji Paris
Hong Kong Office
29 Queen's Road
19/F, China Builiding,
Central, Hong Kong
Tel: 3958 2311
Business's Contact